Amazon’s Great Space Blunder

Posted: September 3, 2011 in Songs of Space and Nuclear War
Tags: , , ,

You may have heard that Amazon had to smoke their booster, AKA they had to use the flight termination system for an anomaly/non-nominal event.

So what does this all mean?  That trying to “do space” has to be the worst business decision Amazon has ever made.  

Why?  First off, it’s a high risk-low margin endeavor (but it is very cool, yes.  So are time travel, tractor rays, and invisibility cloaks).  Next off, it’s a saturated market (consider China, India, SpaceX, et al).  Thirdly, it’ll make them government-dependent (that’s how you make money in space: selling products to the government.  Isn’t selling your company’s soul to the government a self-evident bad thing?).  Finally, to be successful as an aerospace endeavor, space has to be a core competency. 

I see space as more of a hobby (if that) for the Amazon overseers. 



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