You may have heard that Amazon had to smoke their booster, AKA they had to use the flight termination system for an anomaly/non-nominal event.
Why? First off, it’s a high risk-low margin endeavor (but it is very cool, yes. So are time travel, tractor rays, and invisibility cloaks). Next off, it’s a saturated market (consider China, India, SpaceX, et al). Thirdly, it’ll make them government-dependent (that’s how you make money in space: selling products to the government. Isn’t selling your company’s soul to the government a self-evident bad thing?). Finally, to be successful as an aerospace endeavor, space has to be a core competency.
I see space as more of a hobby (if that) for the Amazon overseers.