Why has Rolling Stone jumped the shark? Desperate acts for desperate magazines.
Back in the day,Dr. Hook had it right: making the cover of the Rolling Stone was a big deal.
Now things are different. Within the last year, you could get a free 12-month subscription to Rolling Stone by mailing in a form that’s attached to the “vintage” Eagles T-shirt you bought at Wal-Mart.
I know: I bought the T-shirt, I ordered the free magazine, and…I got what I paid for.
Recently Rolling Stone showed it still had some juice, not to lift up, as per Dr. Hook, but rather to beat down as in the got-him-relieved-in-the-field experience Stanley McChrystal went through following an unflattering expose on the sayings and doings of McChrystal’s staff when the general was the ISAF Commander.
More recently, Rolling Stone went after “another runaway general.”
Now, it appears, the story is changing.
My original take was here.
I’ll let the magazine, in time, defer to Emily Litella.